AI Search Optimization for Healthcare

Get Recommended When Patients Ask AI

AI Search Optimization illustration

When a patient asks ChatGPT, Gemini, or Google's AI who to see, the answer names a few practices. We make yours one that AI tools can understand, verify, and trust.

  • See what ChatGPT, Gemini, and Google's AI say about your practice today
  • Give AI tools clear, consistent facts they can cite with confidence
Book My Free Consultation

We'll show you what AI tools say about your practice before you spend a dollar.

Elise Basinger, Owner of Menon Regenerative Institute Regtek client Regtek client
5 star client reviews

Results across our client portfolio

7,500+
Tracked Conversions
$350K+
Ad Spend Managed
9
Specialties Served

Patients Are Asking AI Who To See

More patients now start with a question instead of a search. "Who's the best dermatologist near me for acne scars?" "Should I see a podiatrist or an orthopedist for heel pain?" ChatGPT, Gemini, and Google's AI Overviews answer with a short list of names.

Those answers come from somewhere. AI tools pull from your website, your Google Business Profile, directories like Healthgrades, your reviews, and what other sites say about you. When those sources are thin or disagree, the AI skips you or gets you wrong.

Most practices are missing for fixable reasons. Service pages that never say plainly what you treat. No structured data. Provider bios with no credentials. An old address on a directory. A site that blocks AI crawlers without anyone deciding it should.

AI search optimization fixes the inputs. It sits on the same foundation as local SEO, plus the work that helps AI tools read, compare, and cite your practice.

Here's how we do it.

What AI Tools Check Before They Recommend You

We work on all four, starting with whatever is holding you back the most.

AI Visibility Audit

We ask ChatGPT, Gemini, Perplexity, and Google's AI the questions your patients ask, then record who gets recommended and which sources each answer leans on.

  • ✓Patient-style questions for each service and location you care about
  • ✓Where you show up, who shows up instead, and what AI gets wrong about you
  • ✓The sources each answer cites, so we know what to fix first
  • ✓A baseline we re-check later, so progress is measured instead of guessed

A Website AI Can Read

AI tools can't recommend what they can't parse. We make the technical side of your site spell out who you are, what you treat, and where.

  • ✓Structured data for your practice, providers, services, and FAQs
  • ✓Crawler settings reviewed so the AI tools you want can read your public pages
  • ✓An llms.txt file that summarizes your practice in plain text
  • ✓Key details in real text, not locked inside images, PDFs, or pop-ups

Content That Answers Patient Questions

AI tools quote pages that answer a question directly. We rewrite your most important pages so the answer comes first and the details back it up.

  • ✓Service and condition pages that open with a clear, direct answer
  • ✓FAQs built from real patient questions about cost, recovery, and insurance
  • ✓Provider bios with credentials, specialties, and board certifications
  • ✓Clinical content your providers review and approve before it goes live

The Same Facts Everywhere

AI tools cross-check your website against your profiles, directories, and reviews. When the sources agree, they trust you. When they don't, they hedge or skip you.

  • ✓Name, address, phone, hours, and services matched across the web
  • ✓Google Business Profile and Bing Places completed, since Microsoft Copilot leans on Bing
  • ✓Healthcare directories like Healthgrades, Vitals, and WebMD corrected
  • ✓A steady flow of genuine reviews, requested the way Google allows
Explore our local SEO service

Start With An AI Search Setup

One project that finds out what AI says about you and fixes what it relies on. Keep going monthly only if it makes sense.

One-Time Project

AI Search Setup

The audit, the fixes, and a clear before-and-after. Fixed price, quoted up front, no retainer required.

  • ✓AI visibility audit across ChatGPT, Gemini, Perplexity, and Google's AI
  • ✓Structured data, llms.txt, and crawler settings put in place
  • ✓Your most important service pages rewritten answer-first
  • ✓FAQs and provider bios built out with real credentials
  • ✓Conflicting facts on your profiles and directories corrected
  • ✓Before-and-after report on the same patient questions
Ask About An AI Search Setup
Optional Monthly

Ongoing AI Visibility

AI tools update their sources and competitors keep publishing. Monthly work keeps your answers current. You're never locked into a retainer.

  • ✓The same patient questions re-checked across AI tools each month
  • ✓New answer content as patients ask new questions
  • ✓Wrong or outdated facts tracked down and corrected at the source
  • ✓Monthly report tied to calls, form fills, and bookings

Need the Google map pack too?

Our Local Foundation project fixes your Google Business Profile and listings, and includes an AI search baseline. AI Search Setup goes further on content, structured data, and the sources AI tools cite.

Compare with Local SEO

Why It Works

AI search done by someone who has run a practice, not someone selling a trick.

Built On The Basics

AI tools lean on the same signals as search: accurate listings, real reviews, and clear pages. We fix those first instead of chasing tricks that stop working after the next update.

Written For Patients, Checked By Providers

Health answers carry real weight. We write in plain language, never promise outcomes, and have your providers approve clinical content before it goes live.

Honest About What We Measure

AI answers change with every question, person, and day. We track a fixed set of patient questions over time and report the trend, plus the calls and bookings that follow, not one lucky screenshot.

How It Works

Find out where you stand, fix what AI relies on, then track it.

1

Free Consultation

A 30-minute call about your practice and the patients you want more of. We'll show you what AI tools say about you today before you spend a dollar.

2

Audit & Fix

We map where AI gets its information about you, then fix your site, structured data, content, and listings. You approve anything public before it goes live.

3

Track & Refine

We re-check the same patient questions, report what changed, and keep improving the pages AI relies on. Keep going monthly, or take it from there yourself.

Start With Step 1: Book Your Call

Common Questions About AI Search Optimization

What's the difference between AI SEO, AEO, and GEO? +
They're different names for the same goal. AEO (answer engine optimization) and GEO (generative engine optimization) both mean helping AI tools understand your practice and include it in their answers. AI SEO is the umbrella term. Whatever it's called, the work is the same: clear content, structured data, and consistent facts across the web.
Does AI search replace regular SEO? +
No. AI tools lean on the same signals as search: pages that load, content that answers questions, accurate listings, and real reviews. Google has said the same SEO best practices apply to its AI features. A practice with weak SEO rarely shows up in AI answers, so we treat AI search as a layer on top of good SEO, not a replacement.
Which AI tools do you optimize for? +
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, and Microsoft Copilot. Each one pulls from different sources, so the audit shows which ones matter most for your specialty and market.
Can you guarantee ChatGPT will recommend our practice? +
No, and be wary of anyone who does. AI answers change from one question, person, and day to the next. What we can do is make your practice easy to understand and verify, then report honestly on how often you show up.
How long does it take to show up in AI answers? +
Site fixes and structured data can be picked up as soon as AI tools re-crawl your pages, often within a few weeks. Showing up consistently usually takes a few months, because AI tools also weigh reviews, listings, and mentions that build over time.
Is it safe to let AI crawlers read our website? +
For your public pages, yes. AI crawlers see the same pages anyone can open in a browser. Your patient portal, forms, and anything behind a login stay private. We review which crawlers you allow and why, so the decision stays yours.
What is an llms.txt file? +
A short text file at the root of your site that summarizes who you are, what you treat, and which pages matter most. It's a newer convention and not every AI tool reads it yet, but it's quick to add and keeps your key facts in one clear place.
Do we need local SEO first? +
If your Google profile or directory listings are messy, fix those first, because AI tools cross-check them. Our Local Foundation project includes an AI search baseline, and many practices start there. See the Local Foundation.

We Don't Chase Vanity Metrics

We Drive Real Business Growth

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